Why Should I care? Audience Engagement in Science Communication

Communicating scientific research effectively is essential for ensuring that findings reach and impact the intended audiences. This challenge is especially significant in specialized fields like family business research. Engaging diverse audiences (academics, practitioners, policymakers, and the general public) requires thoughtful consideration of their unique needs and interests. This edition of the Sci-Comm Column explores the challenge of audience engagement in scientific communication, specifically in the context of family business research, and offers practical advice on recognizing and framing content for different audiences.