Kimberly D. Elsbach is Professor of Management and Stephen G. Newberry Chair in Leadership at the Graduate School of Management, University of California, Davis. She is also an International Research Fellow at the Center for Corporate Reputation, Oxford University, Editor-in-Chief for Academy of Management Annals, and co-founder and organizer of the Davis Conference on Qualitative Research. Kim’s research focuses on perception – specifically how people perceive each other and their organizations. She has studied these perceptual processes in variety of contexts ranging from the California cattle industry, and the National Rifle Association, to Hollywood screenwriters. Her most recent work examines how crying at work affects perceptions of professional women at work and how self-perceptions influence one’s willingness to take ideas in creative collaborations.