Associate Professor of Management and Strategy at the Business Administration Department of the University of Cantabria (UC). She holds the Banco Santander Chair in Family Business at the University of Cantabria. Head of the Strategy, Entrepreneurship & Family Firm Research Group at the University of Cantabria. Dr. López-Fernandez research interests include business strategy, innovation management, quality management, entrepreneurship, corporate entrepreneurship, family business, flexibility in the operations area, and tourism.