Reinhard Prügl is full professor and academic director of FIF@Zeppelin University, Lake
Constance, Germany. His overall research interest is focused on management and strategy in the context of family firms, particularly marketing, innovation, and the perspective of
the next generation in enterprising families. His work has been published in renowned journals such as for example Family Business Review, Journal of Family Business Strategy,
Entrepreneurship: Theory and Practice, Marketing Letters, Journal of Business Research, European Management Journal, Research Policy, or Journal of Product Innovation Management. He serves as a member of the editorial board at Journal of Family Business Strategy (JFBS).