Sofia Brunelli is a PhD Candidate in Management, Finance, and Accounting at Cattaneo University – LIUC (Italy). She was a visiting PhD Student at CeFEO (Centre for Family Entrepreneurship and Ownership) in Jönköping (Sweden). She holds a bachelor’s degree and a master’s degree in Management & Economics. Her research interests are family business performance and generational issues. Sofia serves as PhD Ambassador at the International Family Enterprise Research Academy.