Professor Winnie Qian Peng is Director of Tanoto Center for Asian Family Business and Entrepreneurship Studies, Director of Thompson Center for Business Case Studies, and Associate Professor of Business Education in Department of Finance at The Hong Kong University of Science and Technology (HKUST). She is also Board Member of International Family Enterprise Research Academy (IFERA), Director of Education for Hong Kong Family Office Association, and Founding Committee Member of the Case Center of Association of Asia-Pacific Business Schools. Her research and teaching interests include family business, family office, family philanthropy, entrepreneurship, private equity and venture capital, etc.

Professor Peng’s research has been published in top academic journals. She is a frequent columnist in various media on the subject of family business and family office. She also writes large amount of case studies on companies such as Lee Kum Kee, Wanda Group, Sun Hing Group, Chevalier Group, Yung Kee, Pacific Coffee, Crown Worldwide, Harilela Enterprises, Jebsen Group, Cathay Capital, GE Equity Asia, Cathay Pacific Catering Services, Hong Kong International Terminals, Gree Electric, etc.

Professor Peng teaches MBA, EMBA, and executive programs on family businesses and entrepreneurship at HKUST. She is also an instructor for PEVC course of the Hong Kong Venture Capital Association. She has been invited to give lectures for family business owners and their senior executives in Mainland China and around the world. She is a frequent speaker at local and international conferences.

Professor Peng received her Bachelor’s degree in Accounting from Tsinghua University, and her PhD degree in Finance from HKUST. She is also a graduate of Harvard Business School Executive Education program “Private Equity and Venture Capital”.